The digital media industry is a great place for starting a career, especially with the current rapid growth it is experiencing, which has led to a high demand for quality talent. Unfortunately, a good number of people are rushing to the industry without a career plan, simply because they have heard that there is a high demand for talent. As a result, some of them are having a very hard time finding a job, while others are finding themselves in jobs they don’t like – situations that could have been avoided easily if the job seekers had learned about the industry beforehand. If you are considering starting looking for a job in the digital media industry, below is a look at all you need to know to guarantee a successful kick-start for your career.
Skills needed for digital jobs
Due to a high demand for talent, there are several digital jobs for graduates at Sphere Recruitment, and the demand is expected to grow even further in the coming years. However, in order to qualify for these jobs, you must have the necessary digital skills that the employers are searching for. Below is a look at some of the top digital skills currently in demand according to Marketing Drive right now:
- Online marketing skills
Digital media industry relies heavily on online marketing. Therefore, if you want to have a good career in the industry, one of the best places to start is in the online marketing sector, where you should acquire skills such as PPC advertising, search engine optimisation Guest posting, search engine marketing, social media marketing, etc. This will help you to qualify for various digital marketing jobs offered by businesses, companies, and organisations in the UK.
- Social media skills
Social media has risen to become one of the most popular and powerful tools in the digital media industry, which is not being used by companies, businesses, and organisations all over the world to market their brand, products, and services. Several brands are also using social media to engage with their customers. Therefore, if you have a desire to work in the digital media industry, having social media skills can help you land a good job.
- Email marketing
Email marketing is one of the oldest online marketing technique, but it is yet to lose its flair. The technique is used by very many businesses in the UK, making email marketing skills one of the top digital marketing skills with a high demand.
- Mobile marketing
Due to an increase in the use of mobile devices by consumers, a new trend has emerged in the digital media industry – mobile marketing. The technique is being used by marketers and businesses all over the world, as they try to tap into the huge market niche made up. This has led to a high demand for mobile marketing skills, with the big brands and marketing agencies fighting for the talent that is currently available.
Other digital marketing skills that are currently in demand include:
– Video advertising – to help prepare great video ads
– Design skills – useful in design ads and other marketing campaign material
– Content management – to create and manage digital content used in digital advertising
– Data analysis – to analyse the consumer data and use it to improve digital marketing campaigns
How to build a career in the digital media industry
Just like with any other career, getting started in the digital media industry is not that easy. However, with the right guidance, you can be able to find your feet easily, and build a great career. Below is a look at how you can get started in the digital media industry:
- Build your skills
“The first step to having a long and successful career is to ensure that you have the right set of skills that employers are looking for. Therefore, you need to acquire some good digital skills by taking various courses – undergraduate, certificate, online or part-time courses,” said Reena Choudhary, Library Attendant at Kurukshetra University, India. “In addition to that, you need to develop natural skills such as communication skills, listening skills, written communication skills, presentation skills, etc. This will help to add value to your resume, thus increasing the chances of being considered for a digital job.”
- Gain some experience
Experience is something almost every employer will demand when they are hiring a candidate. However, unless you have a job, there is no way of gaining experience. Fortunately for you, when it comes to the digital media industry, you do not need a job to gain experience. There are creative ways of gaining some valuable experience that can help you land a good job in the future, for example, by getting an internship, doing freelance work, or volunteering your skills for free.
- Have a good social presence
Social media is a very important tool when you are searching for a job, especially in the digital media industry. This is because you can use social media to find vacant job opportunities. You can also use your social media profile to impress prospective employers – by having a good, professional-looking profile. Lastly, you can use social media to network with professionals in the industry.
- Use the services of a recruitment agency
Another great tip for landing a good job in the digital media industry is to use a recruitment company such as www.spherelondon.co.uk. Recruitment companies have contact with several employers in the industry who are looking for quality talent, and thus they can be able to connect you with them. In addition, reputable recruitment companies have good graduate recruitment programmes where they help to connect you with prospective employers, guide you on how to apply for a job, and help you prepare for an interview. This helps to impress potential employers, thus improving your chances of landing the job you have applied for.
Starting a career in the digital media industry might not be as straightforward as it has been made to look, but it is totally doable. The industry is currently on a rising trend, which means that there is a great demand for quality talent. Therefore, if you have the right skills, and are committed showing potential employers that you have great potential, you can be able to land a good job that will help you kick-start a career in the industry.